Although Halloween is the next holiday, Thanksgiving is just weeks away. It has become the key moment in our consumerist society, when we head out to the stores to get the good deals for Christmas. Martin Marty takes note of those who resent the encroachment of secularization on this holiday that once had religious observances attached. Marty notes that services once held on Thursday morning and then sent to Wednesday evening have faded away. I will add that there still are services -- but often poorly attended. Rather than resent and whine, Marty offers some sage advice -- advice we might carry over into the Christmas season.